The Pixar Cars movie did OK. Not bad.
The Mattel toys sold in the billions.
This had little to do with building a global brand.
Pixar Cars toys from Mattel sold incredibly well through the good fortune of Target being all-in on the movie, pre-release, which granted Disney major real estate on the toy aisle peg boards, presenting an incredible impression on…
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.