Short version:
Be you first. Be you for a while. Let us get to know you. Then you can play. Collabs are so much more effective once we’re sold on you for being you, and once we’re in love.
Long version:
OK so after 69 weeks of “watch out for collabs”, when do brand partnerships work?
(In regards to lifestyle character brands.)
Do you know Snoopy?
Close your e…
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