Understandably, many look at what character brands are doing today and mistakingly assume that’s what their new character IP needs to be doing.
A quick Google search will result in endless New York Times and WSJ articles about how Hello Kitty is a global phenomenon and “on everything from toilet paper and rice cookers to the current collaboration at H&M.…
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.