To compete with Sanrio and take a portion of their market share by 2124:
1. Create a character.
Your character will appeal to adults, like Snoopy, Moomin, or Miffy…
Each started out decades ago through content originally made for children. It is not necessary to start out as a children’s brand, as seen with Uamou, Morris, Lisa Larson, Tokidoki, Pusheen, …
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