If Moonbirds was mine, I would grow it into a global brand as I had with our other properties. Here’s a play by play of what I would do for the first 4 years.
Short TLDR version: I would make 6 SKUs and place them into 12 stores, worldwide. No press, no marketing, no celebrities, no ads, no collabs, no complex-con.
And that’s it.
Long version:
What if Mo…
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