The downtrend in number of lifestyle character products and brand collaborations I made note of in South Korea last week is also noticeable in Japan. All critical points of retail continue to showcase the same lines, from Snoopy, Moomin and Hello Kitty to brands from independent creators, but feature a third of the number of SKUs you’d see on the same s…
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.