OK now what?
The short version:
Your character brand likely needs a core product. For Sanrio, while the world interprets this as bags, accessories and collaborations with H&M, half of their revenues come from plush dolls of Hello Kitty, and much of them are produced in house. More importantly, that Hello Kitty plush is the ambassador for the brand. It’s …
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.