Target.
They don’t know what they have.
Above: This is not an event based end cap like the current movie setup, but a semi-permanent fixture at all locations. It could be Playstation launch day or Microsoft’s big weekend, but it all happens under Mario’s flag.
What a wise, wonderful move by Nintendo and bravo to the team who convinced Target to quite literally let them plant a flag.
In Japan, the above would be one of hundreds of competing set-ups, but in the USA, especially at Target… brilliant.
Bic Camera. They sell Mario at all levels, from consoles and Game & Watch, to toys and beach towels. You’ll find hip collaborations with Gargamel and especially with the movie on the way, many others.
While Mario towers above all at Target in the US, there’s a touch more competition and marketing noise to rise above at home.
Do sales of Pokemon character goods rise and fall with the popularity of the most recent titles on Nintendo Switch or the current card game?… Or has the brand been able to transcend the parameters of play patterns tied to it’s gaming origins. Only those with access to charts deep within Nintendo and GameFreak know for sure.
I’m more interested in what they are not doing.
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