It’s one thing to call it a collab and get the license (left) and another to get them to produce the collab in-house in Japan (right). The tribes know, and they tell everyone.
Brand collabs are expected now. We scroll past it. Wait until this passes.
I recommend aligning with places.
Tokidoki did Sketchers. Good.
Surprise us with something truly unexpec…
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.