This isn’t “huge”… it’s one of 1000 steps, and has been earned over years by Sony in Japan, post movie. There was much work to be done after the Peanuts movie confused Snoopy’s actual audience. If you track Peanuts, they used the Marc Jacobs collaboration to get back into LOFT in the right context back in 2018, and are making it a point to go back there…
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