The genius of Squishmallows …the play pattern is found in the name… twice!
You can squish them, and they are soft like marshmallows… brilliant! Brilliant, because toys live or die by play patterns, and the most important component is being spelled out for all interacting at each level, from buyer and parent to child and press.
Where lifestyle character br…
Keep reading with a 7-day free trial
Subscribe to David Horvath to keep reading this post and get 7 days of free access to the full post archives.