In the character IP business, in general, there’s the 1) lifestyle character IP biz, such as Sanrio , Snoopy, Miffy etc, 2) story driven (animation, gaming, children’s publishing etc) and 3. toy brands… which are “brand adjacent”… operating as a “brand” until the play pattern x design formula wears it’s welcome.
In regards to story driven…
This one came u…
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