So how in the world are you going to take on Hello Kitty? Sounds pricey, right? Hello Kitty is on a gazillion-billion bags, wallets, keychains and plush toys from coast to coast… the press goes on and on about Hello Kitty toilet paper and rice cookers…where to even start?
First, understand what Hello Kitty is, and what business Sanrio is actually in. Mo…
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